Smart Request Handling

Receive, understand, and act automatically

Do you recognize these situations?

This is how incoming requests are handled in most companies today

The inbox is overflowing

Orders, support tickets, quote requests, and feedback arrive from dozens of channels – and someone has to go through all of them.

  • Email, web forms, chat, phone – each with its own way of being handled
  • Urgent requests get lost in the crowd because prioritization is manual
  • No one has a clear overview of what's in the queue and who's handling what

Manual sorting and routing

Someone reads every message, decides where it belongs, and forwards it – by hand.

  • Sorting is based on one person's judgment, not consistent rules
  • A request may bounce between several people before finding the right handler
  • Information stays in email and never makes it to CRM or the ticketing system

Response time stretches

A customer or colleague is waiting for a reply – and every delayed hour erodes trust.

  • A response can take hours or days, even when the matter is straightforward
  • Urgent issues don't stand out from routine requests
  • By the time someone responds, the context is forgotten and the investigation starts from scratch

What does the AI workflow actually do?

Not a chatbot for customers – but a colleague who handles receipt, sorting, and routing behind the scenes

AI reads and understands the request

Regardless of channel or language, AI reads the incoming message and understands what it's about.

  • Identifies request type: order, support ticket, complaint, quote request, feedback...
  • Assesses urgency based on content – not just timestamps
  • Understands even unclear or free-form messages without a standard template

AI classifies and enriches

The request automatically becomes a structured record with all the essentials ready.

  • Links the request to the right customer, order, or contract from CRM
  • Adds context: previous contacts, open tickets, contract terms
  • Assigns category and priority – consistently, every time

AI routes to the right person and initiates actions

After classification, the request goes to the right place – or AI handles it entirely on its own.

  • The right team or person gets a Teams notification with a ready summary
  • For simple requests, AI can respond or create a ticket automatically
  • Tracking and reminders start automatically – nothing gets forgotten

Example: From request to action in seconds

This is how the AI workflow processes an incoming request – regardless of channel

1

Request arrives

From email, web form, chat, or a call memo – AI picks it up automatically

2

AI understands the content

Reads the message, identifies the request type, urgency, and key details

3

Classification and context

Links the request to customer data, previous contacts, and open items

4

Routing to the right team

The request is directed to the right handler with a Teams notification and ready summary

5

Tracking and assurance

AI monitors progress, sends reminders, and ensures nothing gets stuck

Works with your existing systems

The AI workflow connects your existing channels and systems – no need to change anything

Email and forms

Outlook, Gmail, web forms – incoming messages are picked up and processed automatically

CRM

Salesforce, HubSpot, Microsoft Dynamics – customer data and history always included as context

Ticketing and task management

Jira, ServiceNow, Freshdesk, Asana – tickets and tasks are created automatically

Communication channels

Teams, Slack, email – notifications and summaries to the right people in real time

ERP and operations

SAP, NetSuite – orders, contracts, and resource data available automatically

Concrete business benefits

What changes when incoming request handling is automated?

Immediate response

Every request gets a response or enters processing in seconds – no more waiting hours or days.

Consistent prioritization

AI classifies and prioritizes every request by the same rules – urgent matters no longer get lost in the crowd.

Team focuses on solving

Sorting, copying, and routing disappear. Experts receive requests pre-digested and ready to act on.

Full visibility

Real-time overview: what's in the queue, who's handling what, and at which stage. No more black holes.

Scales without extra resources

Request volume can multiply without any impact on processing quality or speed.

Better experience for everyone

Customers get faster responses, the team gets less stress, and management gets better visibility.

Want to see how this would work for you?

Book a free 30-minute assessment – let's explore together which incoming requests to automate first